First, we get to know you. We will review your school or trust’s brand by completing a brand audit. The purpose of a brand audit is to identify areas where your brand is performing well and areas where it needs improvement. We will also research your local market to see how your school or trust is perceived and what makes your brand unique.
How do you look? We undertake a comprehensive visual audit of your school’s or trust’s current brand identity to assess its strengths, weaknesses and areas for improvement. The visual audit involves an onsite or online review of all the elements that make up your school or trust brand, such as a website, school logo, uniform, typography, messaging, and marketing materials.
The on-site or online branding workshop is a chance to return to basics. It is an opportunity to refresh your understanding of how branding works and, more importantly, how it affects and benefits your organisation.
The on-site or online branding workshop typically includes the following:
Introduction to Branding What is a brand, and why do we have them
This is where we provide feedback on the brand audit findings about your school’s or trust current brand identity. It is a chance for critical thinking and to define where your school or trust brand is performing well and where it needs improvement.
The report will report back on the following:
Brand Design and Development
Now we know what works well and what doesn't, it is time to define the brief for your school or trust’s brand by using the stage 3 feedback of your brand DNA to form the basis of the design brief for our design team.
The design stage is where we explore, discover and create your new brand’s visual identity. Working with the findings from the brand development stage, our designers produce a number of concepts for your consideration and comments.
Brand Roll Out
Once the visual identity is complete, we will supply an extensive set of guidelines and visual assets for rolling your new brand identity out across your school or trust. We appreciate how complicated implementing a new brand can be,We offer a brand support service to help you navigate any issues you may have with developing your new, exciting visual identity.