School Website Providers UK: Market Trends and Comparison

This report reviews changes in the number of school websites attributed to major UK school website providers between December 2024 and January 2026, based on a scan of school websites identifying the provider name. It highlights which providers appear to be growing, which appear to be losing ground, and what those changes may mean for schools and multi-academy trusts reviewing their website partner.

The data shows a clear pattern: several established providers appear to have lost ground, while Greenhouse delivered the strongest net growth among standalone school website specialists in the dataset.

Headline Findings

• Greenhouse increased by 354 websites, rising from 2,521 to an estimated 2,875.
• Among the providers listed individually, Greenhouse recorded the largest net gain in website numbers.
• Several major competitors showed significant declines, including Juniper, Wix, eSchools and WebAnywhere.
• When Juniper, PrimarySite and e4education are treated as one combined group, the overall movement is negative.

Greenhouse Growth Compared With Other School Website Providers

Greenhouse stands out in this dataset because it combines meaningful scale with strong forward momentum. A gain of 354 websites is larger than the net increase shown by any other school website design agency in the list.

While some smaller providers also posted percentage growth, Greenhouse's result is notable because it comes from a much larger starting base. Growing by 14% from more than two and a half thousand identified websites suggests sustained momentum rather than a small uplift from a low base.

For schools reviewing website partners, this kind of growth can be a useful market signal. It may suggest that more schools are actively switching towards providers they see as offering better service, stronger support, better design, or a more compelling overall platform.

Why Schools May Be Moving Away From Some Larger Providers

Where larger provider groups appear to be losing websites, our view is that schools are becoming more sensitive to value, transparency and relevance. One possible factor is the layering on of additional fees for services schools may not actively want or need. Another may be broader supply-side or cost pressures being passed on in ways that make contracts feel less attractive.

These are not the only possible explanations, but they are consistent with what many schools look for when reviewing suppliers: simplicity, predictable pricing, responsive support and a platform that feels built around the real day-to-day needs of schools rather than bundled extras.

Why Greenhouse Appears to Be Winning More Schools

We believe Greenhouse's growth reflects the appeal of a strong, school-focused feature set combined with excellent service. Features that help schools stay on top of important day-to-day issues can make a real difference, and our Ofsted alerts are a particularly attractive example of that.

Greenhouse also benefits from a platform designed specifically for schools, with practical tools and ongoing improvements that support compliance, communication and content management. When schools compare providers, that depth of functionality can be a strong reason to switch.

Just as importantly, our support consistently receives fantastic praise. In a market where schools want quick answers, knowledgeable help and a team that understands their world, strong support can be every bit as important as design or features.

Multi-Academy Trust Websites

Greenhouse is a leading school website provider for multi-academy trusts looking for a MAT website platform that combines trust-wide oversight, consistent branding, school website compliance support and excellent customer service.

Trusts choose Greenhouse because our platform makes it easier to manage multiple school websites, monitor standards across the trust, support academies more effectively and maintain a professional, compliant online presence.

Many Established Providers Appear to Be Losing Websites

The broader picture in the data is that a number of well-known names appear to be shrinking. This matters because movement in the school website market is often gradual. Schools do not usually change provider lightly. When a provider loses a substantial number of websites over a period like this, it may suggest churn, consolidation, migration between brands, or weaker retention.

Combined Juniper Group Performance

Because Juniper owns PrimarySite and e4education, it makes sense to assess those brands together rather than separately.

Using the adjusted figures supplied:

• Juniper: 1,543 in December 2024, change of +1,530
• PrimarySite: 4,689 in December 2024, change of -1,541
• e4education: 2,458 in December 2024, change of -266

Combined, that gives the Juniper group a starting total of 8,690 websites and a net movement of -278 websites across the period.

So although the Juniper brand itself appears to have grown sharply, the combined group total appears to have declined overall once PrimarySite and e4education are included. That points more towards internal migration, consolidation or offsetting losses across the wider group than group-wide expansion.

Table: School Website Provider Changes From December 2024 to January 2026

What This Means for Schools Looking for a Website Provider

For schools comparing school website companies, growth can be a useful proxy for market confidence. A provider that is consistently winning new schools may be doing so because its product, support model, compliance knowledge and customer experience resonate with the sector.

Conversely, a provider losing large numbers of sites may still be a major brand, but the direction of travel is worth noting. In the education sector, where trust, clarity and support matter, market share movement can tell an important story.

Why Greenhouse's Growth Matters

Greenhouse's increase of 354 sites is significant because it is not just percentage growth from a small base. It reflects real expansion at scale in a market where schools are selective and switching provider can take time and effort.

That makes Greenhouse one of the most notable growth stories in this dataset. If a school is reviewing school website providers in the UK, this is a strong indicator that Greenhouse deserves serious consideration.

Methodology Note

This analysis is based on a scan of all school websites in the UK where the website provider name could be identified. The December 2024 figure is the baseline count. The January 2026 position is represented here as the baseline plus or minus the supplied change value.